Florida Mortgage Firm’s business model is designed around home buyers and realtor purchase business. We feel this transaction warrants its own process and communication that differs from traditional lending. Our Seven Pillars of Success ensure our model thrives and evolves for the better.
- Our team is our greatest asset.
- We are relationship driven, not transaction driven.
- Exemplary customer service is everyone’s responsibility.
- We are relentless in our pursuit of the perfect loan process.
- We point thumbs, not fingers.
- Continuous improvement is vital to our long-term success.
- Communication of the process is as important as the process itself.